INDIA'S BUYING HOUSE · LLP REGISTERED · JAIPUR, INDIA
Where India's finest factories meet the world's best brands.
Aarna Roots connects garment, footwear, lifestyle, and home furnishing brands — in India and internationally — to a rigorously vetted factory network. End-to-end. Quality-governed. Relationship-led.
200+
Verified Factories
18+
Years Experience
7
Cluster Regions
Brief to Sourcing Plan
72
The Problem We Solve
Four pain points. One partner.
01
Factory Discovery Is a Minefield
Capacity claims are exaggerated, samples outsourced, and commitments vanish at scale. Most brands waste six months before placing a real order.
03
Compliance Stalls Exports
OEKO-TEX, GOTS, BSCI, and export documentation — assembling this without on-ground expertise causes delays and rejected shipments.
02
Quality Control Is Reactive
By the time goods land, it is too late. Without in-line QC and pre-shipment inspection, every production run is a gamble.
04
Communication Breaks Down
Language gaps, time zones, and factories saying yes to everything create a silent spiral. Timelines slip before anyone notices.
OUR FOUNDATION
Built on trust,
not opacity.
Aarna Roots was founded on one observation — finding the right manufacturer in India should not take weeks of merchandiser time. We built a focused, transparent agency that delivers matched supplier shortlists in days, at lower friction and lower cost to the buyer.
We are a pure agency. We hold no inventory, take no buyer advances, and earn through commission disclosed to both factory and buyer in writing — always.
01
Pure Agency Model
No hidden markups. Commission disclosed in writing to both sides.
02
Visit-First Protocol
We never introduce a factory we have not physically visited and signed a non-circumvention agreement with.
03
Founder-Direct Access
Clients speak directly with the founders who make decisions.
04
Dual Cluster Presence
Co-founders based in Delhi NCR and Jaipur.
05
Formally Registered
LLP, MSME Registered, GST Compliant, Export Licensed.
✓
MSME Registered
✓
GST Compliant
✓
Export Licensed
✓
NDA on Request
✓
In-Person Audits Only
Four verticals. One team.
WHAT WE SOURCE
We do fewer things than most buying houses — and do them considerably better. Our focus means our factory network, cluster knowledge, and quality benchmarks are built with genuine depth.
01
Garments
Jaiipur · Tirupur · Delhi NCR · Ahmedabad
MOQ: From 300 units
Womenswear · Menswear · Ethnic & Artisanal · Activewear · Kidswear
Specialism: Handcraft, embroidery, block print, performance fabrics
02
Footwear
Agra · Chennai · Kanpur
MOQ: From 200 pairs
Casual · Formal · Ethnic · Sports · Vegan
Specialism: Leather, synthetic, vegan, last development, international compliance
03
Lifestyle
Jaiipur · Moradabad
MOQ: From 150 units
Home Décor · Fashion Accessories · Gifting
Specialism: Artisan objects, natural materials, handmade, export-ready packaging
04
Home Furnishing
Panipat · Jaiipur · Karur · Erode
MOQ: From 150 units
Bedding · Curtains · Rugs · Upholstery · Bath & Table Linen
Specialism: Export-certified, recycled fabrics, OEKO-TEX, European retailer relationships
If your category is not listed here — ask us. We will tell you honestly whether we can serve the brief.
WHAT WE ACTUALLY DO
End-to-end manufacturing, managed for you.
01
Factory Identification & Vetting
200+ in-network factories. Every factory in-person audited against a 60-point checklist before recommendation. Matched precisely to your category, MOQ, quality standard, and timeline. We do not send a brief to a factory we have not stood inside.
60-point audit checklist
In-person visits only
MOQ-matched
Certification verified
02
Product Development & Sampling
Tech pack support, sample development, revision rounds, and approval tracking — so your product is right before a single production unit is cut. Proto to pre-production in 21–35 days.
Tech pack support
Proto to pre-production
21–35 days
Revision rounds managed
03
Production Management & Quality Control
3-stage QC: pre-production check, in-line inspection at 20% and 70% of production, and pre-shipment inspection at AQL 2.5. Lab testing through accredited third-party partners. Weekly milestone updates, on-site visits, and escalation protocols.
Pre-production check
In-line at 20% & 70%
Pre-shipment AQL 2.5
Lab testing
Weekly updates
04
Compliance, Logistics & Export
GOTS, OEKO-TEX, SA8000, BSCI certified factory routing. Export documentation, freight coordination, carton compliance. Domestic and international delivery. ESG sourcing reports available on request.
GOTS
OEKO-TEX
SA8000
BSCI
Export docs
ESG reports
HOW WE WORK
Every step. Nothing left to chance.
01
Brief & NDA
[72 hours]
Submit brief. NDA signed. Sourcing plan, indicative costs, and sampling timeline returned.
02
Factory Match
[~1 week]
2–3 shortlisted factories with full audit summaries, certifications, and capacity profiles.
03
Sampling
[21–35 days]
Proto to fit to pre-production. Revision rounds managed. Written approval before any unit is cut.
04
Production & QC
[Per timeline]
Weekly updates. In-line inspection at 20% and 70%. Pre-shipment at AQL 2.5. You are notified before issues become problems.
05
Dispatch
[On schedule]
Full export documentation, freight coordination, carton compliance, and final production report.
OUR REACH
India's best clusters — mapped and verified.
Jaiipur, Rajasthan
Rajasthan
Home cluster for ethnic garments, block print, and handcraft embroidery. Our primary operational hub.
Delhi NCR, Haryana
Haryana
Fast fashion and volume production hub. Known for speed-to-market and high-capacity manufacturing.
Tirupur, Tamil Nadu
Tamil Nadu
India's knitwear capital. Specializes in activewear, jersey, and basics with the highest OEKO-TEX density.
Agra, Uttar Pradesh
Uttar Pradesh
India's footwear capital. Multi-generational leather craftsmanship for ethnic and casual footwear.
Panipat, Haryana
Haryana
Home furnishing hub. Specializes in recycled fabrics, blankets, throws, and upholstery.
Karur & Erode, Tamil Nadu
Tamil Nadu
Home textile export hub. Direct relationships with European retailers for bedding and bath linen.
Ahmedabad, Gujarat
Gujarat
Woven fabrics, denim, and structured bottom-weight materials for global fashion brands.
Moradabad, Uttar Pradesh
Uttar Pradesh
Lifestyle and home décor hub. Artisan metal and lacquerware for luxury home furnishing.
Ludhiana, Punjab
Punjab
Knitwear, hosiery, and winter wear hub. High-performance fabrics and structured woolens.
Kanpur, Uttar Pradesh
Uttar Pradesh
Industrial leather and footwear components hub. Specialized in high-grade leather processing.
Co-founder physically present in Jaipur and Delhi NCR. All other clusters: verified partner networks with in-person factory visits before any client introduction.
200+ Audited Factories
12+ Manufacturing Clusters
Global Export — EU · US · Middle East · SE Asia
WHY AARNA ROOTS
Not a directory.
A partnership.
“We do not send a brand to a factory we wouldn't stake our name on.”
01
Single Point of Accountability
One partner across garments, footwear, lifestyle, and home furnishing. No fragmented agency relationships across categories.
04
Dual Cluster Presence
Co-founders physically based in Jaipur and Delhi NCR — India's most important apparel manufacturing clusters — giving genuine native on-ground capability.
02
Visit-First Protocol (Contractual)
Every factory physically visited and a non-circumvention agreement signed before any client introduction. This is a binding commitment — not a marketing line.
05
Founder-Direct Access
No account manager hierarchy. Clients speak directly with the founders who make decisions and carry accountability. From first brief to final delivery.
03
Transparent Commission
Paid by factory. Disclosed to buyer in writing. Never embedded inside FOB pricing. Full commercial clarity — before, during, and after every order.
06
Multi-Language Fluency
Hindi, Marwari-flavoured Hindi, and English — enabling natural communication with factory owners across the full spectrum of Indian manufacturing.
REAL BRIEFS. REAL OUTCOMES.
Three clients. Three problems solved.
D2C · Ethnic Wear · Jaipur
3 unreliable vendors → 1 consistent supply chain
A Bengaluru D2C brand was managing three fragile factory relationships with inconsistent quality and missed timelines. Aarna Roots consolidated to one Jaipur factory with seasonal calendar controls and pre-production approval sign-off implemented.
94%
On-time delivery
–60%
3→1
Defect rate
Vendors consolidated
Export · UK Homeware · Karur
OEKO-TEX certified bed linen, delivered in 16 weeks
A UK brand needed OEKO-TEX certified bed linen sourced and delivered within 16 weeks for a major retailer listing — with no existing India supply chain and no India contacts.
16 wks
100%
Brief to dispatch
Retailer approval
0
Compliance failures
Startup · Footwear · Agra
First production run — 300 pairs in 12 weeks
A first-time founder had a footwear concept but no tech packs and no factory contacts. Aarna Roots created tech packs, found an Agra leather partner, managed four sampling rounds, and delivered on time for a trade show debut.
300
Pairs, first order
12 wks
3 wks
Zero to delivery
Time to reorder
IN THEIR OWN WORDS
What clients say.
“
Aarna Roots changed how we think about sourcing. We used to dread every production cycle. Now it's the part of the season we're most confident about.
Founder, Ethnic D2C Brand · Bengaluru · Garments
“
Their documentation and communication standards made India sourcing feel completely manageable — from London.
Buying Director · London · Home Textiles
“
They told us what we didn't want to hear about our first factory choice. That honesty saved us from a very expensive mistake.
Co-Founder, Footwear Startup · Mumbai · Footwear
200+
Verified Factories
18+
Years Experience
AQL 2.5
QC Standard
72 hrs
Response Time
THE TEAM
The people who make it happen.
Both co-founders hold equal equity and lead the business without intermediaries. When you work with Aarna Roots, you speak directly with the founders — always.
V
Co-Founder
Vedika
Leads commercial strategy, client relationships, and Delhi NCR cluster operations. Direct accountability for client briefs and factory introductions in the NCR cluster.
Delhi NCR
K
Co-Founder
Kannagi
Leads Jaipur cluster operations, factory relationships across Rajasthan, and supply intelligence. Background in finance with formal training in artificial intelligence applications, including coursework through MIT.
Jaiipur, Rajasthan
Clients speak directly with the founders who make decisions. No account manager between your brief and the person responsible.
Start a Brief
Tell us what you need to make.
Submit a brief and we will return a sourcing plan, indicative costs, and a sampling timeline within 72 hours. No obligation. No generic responses.
team@aarnaroots.com
Based in
Jaipur, Rajasthan, India
Response Time
Within 72 hours of brief submission
MSME Registered
" We are a pure agency. We hold no inventory, take no buyer advances, and earn through commission disclosed to both factory and buyer — in writing, always."
GST Compliant
Export Licensed
NDA On Request
In-Person Audits Only
The Problem We Solve
Four pain points. One partner.
01
Factory Discovery Is a Minefield
Capacity claims are exaggerated, samples outsourced, and commitments vanish at scale. Most brands waste six months before placing a real order.
02
Quality Control Is Reactive
By the time goods land, it is too late. Without in-line QC and pre-shipment inspection, every production run is a gamble.
03
Compliance Stalls Exports
OEKO-TEX, GOTS, BSCI, and export documentation — assembling this without on-ground expertise causes delays and rejected shipments.
04
Communication Breaks Down
Language gaps, time zones, and factories saying yes to everything create a silent spiral. Timelines slip before anyone notices.